Brand economics
The pre-launch math: what a unit really costs landed, what this order does to your cash, and when the next one is due. Every number is an editable assumption — replace the samples with your real quotes, and everything recomputes.
Running production already? The cost model prices your next run from your own records instead.
The order
Getting it here
Selling it
Your cash and fixed costs
Numbers start as estimates. Click est. on any you have a real quote for.
Landed cost per unit
| Unit cost (ex-factory) | $6.20 |
| Packaging | $0.90 |
| Freight | $0.55 |
| Tariffs & duties (on unit cost) | $0.93 |
| Inspection (÷ 5,000 units) | $0.09 |
| Landed, per sellable unit | $8.67 |
| Sale-time costs (3PL, processing, returns) | $7.48 |
| Contribution per unit sold, at $49.00 | $32.85 (67%) |
All in, a unit costs $16.15 to land and sell: $6.20 at the factory plus $9.95 of freight, duties, packaging, fulfillment, processing and returns, against a $49.00 price.
Cash curve of the first order
Cash in the bank, day by day, weeks 1–52 from PO: left scale in dollars, bottom scale in weeks. Deposit at day 0 · balance at day 70 · freight + duties at day 100 · sellable at day 110 · first sale day 125. Markers: B balance · F freight + duties · S sellable · 1 first sale · T lowest cash · X sold out. The curve includes storage on held stock and your fixed monthly costs. Dashed line is $0; the dotted line is your starting cash.