Built by Lyft's former CTO, for CPG operators

Stop running your CPG brand out of your inbox.

Forecasts, POs, co-man chasing, freight, reorders. Today it all lives in email and spreadsheets. ShelfKit reads the threads you already get, catches the stockout weeks before it hits, and drafts the fix. You approve every send. Nobody changes how they work.

Try the free tools See the live demo

No signup for either. When you're ready: book an Ops Audit.

APPROVALS · EMBER ROW FOODS demo 2 waiting
On the record
Nothing yet. The crew is waiting on you.
Agents draft. You approve. Nothing here executes until you click.
Too small for a broker. Too complex for a spreadsheet.

Your operation runs on email and one sacred spreadsheet.

“The supply plan is a spreadsheet only one person can really read. When she's out, POs don't get placed.”
The Bible problem
“We found out about the stockout from the retailer. The plan knew 3 weeks earlier. Nobody looked.”
The 2am stockout
“Every co-man update is buried in a thread. One missed email became a missed truck.”
The inbox as system of record
“Forecast versus actual gets reconciled never. We reorder on vibes and MOQs.”
Forecast blindness

The old fix is headcount: an ops hire at $70–100K fully loaded, per function, before they know your vendors. The new fix is a crew that already read every thread.

How it works

Propose. Approve. Execute. On the record.

01 · READS

It reads what already flows

The crew connects to the inbox, the supply plan, the books. Nobody on your team changes how they work.

02 · DRAFTS

Every action arrives as a draft

Reorders, vendor replies, launch timelines. Each one shows its math: the cover, the MOQ, the thread it came from.

03 · YOU DECIDE

You make the call in Approvals

Approve, snooze, or dismiss. Approved work executes against your real systems. Minutes of deciding, hours of doing.

04 · ON THE RECORD

Every action lands in the log

Who drafted it, why, who approved it, what ran. An audit trail you can replay. Trust you can check.

Autonomy is earned, never assumed.

Every agent starts at the bottom of the ladder and climbs one rung at a time, per task, on a track record you can see. You decide when an agent has earned the next rung. You can send it back down any time.

Reads only → Drafts for approval → Acts on its own
Meet the crew

An org chart you can afford.

Specialists with names, scopes, and track records. Each one owns a slice of the operation and holds exactly as much autonomy as it has earned.

role: supply

Supply

Keeps stock ahead of demand. Cover math, MOQs, reorder drafts.

Drafts for approval
role: sourcing

Sourcing

Finds and prices inputs. Quotes compared, terms surfaced.

Reads only
role: production

Production

Coordinates the making. Line slots, ready dates, co-man follow-through.

Drafts for approval
role: packaging

Packaging

Owns pack, label, retail-ready. Specs and versions that match the shelf.

Reads only
role: field

Field

Talks to the outside world. Vendor replies drafted from the thread.

Drafts for approval
role: compliance

Compliance

Guards the rules and certs. Watches the dates so you never do.

Reads only

Rename them. Scope them. Promote them when they've earned it. Your crew, your call.

Watch it do the job

Depth for the planner who lives in the spreadsheet.

supply

The reorder, with the math showing

Supply reads cover, MOQ, and vendor windows the way your planner does, then drafts the PO it would take you Thursday night to build. The red row is the point: it saw the stockout 5 weeks out.

SUPPLY PLAN · EMBER ROW FOODS · demo
ER-007 Hot Honey 6-pk8.4 wks
ER-010 Chili Crisp 12-pk5.2 wks
ER-012 Tomato Jam 12-pk3.1 wks
Supply drafted: reorder 506 units ER-012 · floor 4.0 wks · MOQ 500 → 506 · vendor window opens Thu
field

Forward the messy thread.
Get back the decision.

Vendor email is where operations actually live. Field reads the thread, finds the decision it's really asking for, and stages it with a drafted reply. You approve from one place.

INBOX · fwd from you · demo
from: scheduling@cascade-copack.example
re: re: re: March runs

Heads up. Line slot moved to Fri the 13th, and we need final counts by Wed EOD or we lose the window to the next brand in queue…

↓
Field staged: confirm Fri slot + send counts (est. from plan: 12,400 units) · reply drafted for your approval
launch

The timeline, built backward
from the launch date

Tell it the date. It works back through packaging, production, and compliance the way your last launch actually ran, and it keeps the plan honest as dates slip.

LAUNCH · JUNIPER PEAK SNACKS · SEPT 22 · demo
label proof
packaging po
production run
retailer setup
dependencies honored · label proof gates packaging PO · slip alerts drafted by Production
For platforms & partners

Own your long tail.

You turn away 8 of 10 brands that knock. ShelfKit is the farm system: run them on one platform, every brand isolated, white-labeled to you, until one breaks out and graduates to your full service.

Zero-CAC deal flowBrands you'd otherwise reject become revenue now and clients later.
Every brand isolatedA tenant is a config. Separate data, separate keys, your name on the console.
Safe to scaleThe same gates and audit trail, so agents can carry your brand without risking it.
Early signalSee which brands in your nursery are breaking out before anyone else does.
Become a channel partner
Who it's for

Built for the stretched.

Operators

Owner-operated consumer brands

Where the founder still signs every PO and the ops team is a spreadsheet. If your week is co-man threads and portal logins, that's the gap we fill.

Platforms & partners

Agencies & brokers

More inbound than bandwidth. Run the brands you can't staff yet, on your paper, with our crew underneath.

Price it against the $70–100K ops hire you were about to make, then decide.We're taking on a small number of design partners. Ground-floor terms today.

The next step

Start with an Ops Audit.

A fixed-fee snapshot of where your operation is bleeding time and money, delivered in a few weeks and credited toward your build. Worst case, you walk away with a map of your ops debt.

Not ready for a call? Email one real artifact — a retailer remittance, a PO, a messy co-man thread — to boris@gearkit.ai and you'll get the analysis back within a day. No deck, no follow-up sequence. That's the product, done once by hand.

Platforms and brokers: same form, pick your lane. We'll bring the nursery walkthrough instead.

We use your details only to reply about your audit — Privacy Policy.